Growth Marketing Lead; Nairobi, Kenya

DawaSwift, a subsidiary or Delmo Global inc, is the leading mobile technology and data science company that delivers medicine from local pharmacies to patients' homes through a tight network of local delivery partners and drivers. With headquarters on the internet and office presence in Toronto and Montreal (Canada) and Nairobi (Kenya), DawaSwift is creating the world's widest network of local pharmacies to serve local patients through an AI powered web platform that also connects them with local drivers to facilitate deliveries of medical products in real-time.

DawaSwift is a people-powered three-sided online medicine ordering and delivery ecosystem, leveraging unique, innovative, and engaging digital and offline experiences to fuel our growth. In order to meet our ambitious company goals, we are looking for a Software Engineering Lead to scale our rapidly growing engineering team and overall business by providing sound technical leadership to all aspects of the company. The ideal candidate is someone who is energized by the idea of joining a hyper-growth company that is leading the second wave of e-commerce.
As a Growth Marketing Lead, you will drive the strategic direction of digital growth marketing for DawaSwift. You will ideate, test, iterate, and optimize growth. You will also play a role in developing and sharing consumer insights, creatives and product features to talk through creative strategy. You’ll also have the opportunity to collaborate closely with the founders and the team at DawaSwift.

You will:
Drive pharmacy, driver (delivery partner) and customer acquisition using in performance marketing, brand marketing. Research ideas to execute a strategic and cohesive marketing strategy for DawaSwift
Own all channels, budgets, strategies and execution for acquisition.
Work cross functionally across product, engineering, creative, and legal.
Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics to detect statistical significance.
Study and monitor competitors that are relevant to specific features or initiatives to help strategically differentiate and position Dawaswift.
Optimize digital strategies for hiring in partnership with hiring managers
Provide necessary leadership in crafting members’ experiences that balance business needs, company’s vision, member needs and product priorities.

You must have:
4+ years of experience in digital marketing.
3+ years directly managing a performance marketing channel (Search, Display, Paid Social, Email, etc.)
Demonstrated step-function growth and improved efficiency of marketing channels
Analytically driven with technical proficiency to get answers on your own.
A passion for experimentation through A/B/N testing.
Ability to synthesize disparate information sets into a cohesive narrative and strategy.
Proficiency with SQL/Looker/Tableau

You also likely have:
7+ years of experience in digital marketing, including experience leading teams and groups cross-functionally to the best outcome
Minimum 3+ years directly managing a performance marketing channel (Search, Display, Paid Social, Email, etc.) in a B2C environment
EMastery of communicating to others in a succinct and easy to understand manner
Proficiency with python / R / Tableau / Looker / PowerBI

You should include these in your application:
A resume and a LinkedIn profile.
A 1-2 paragraph summary of your favorite project from any of your work or personal experiences.

At DawaSwift, we pride ourselves in valuing leadership, and we believe everyone is a leader. We look for people who operate like owners, who love to learn, have grit, and operate with integrity and empathy. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out — and set you apart. At Dawaswift, we welcome diverse perspectives and people who are not afraid to challenge assumptions.
DawaSwift is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, or disability.

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DawaSwift Global Hq
North Building, 175 Bloor St E, Toronto, Ontario M4W 3R8, Canada.

+1 (514) 638-9364

Middle East & Africa Hq
16 Upper Hill, Nairobi, Nairobi 00100, Kenya.


© 2019 DawaSwift Inc.