Manager, Marketing Analytics

DawaSwift is the leading mobile technology and data science company that delivers medicine from local pharmacies to patients' homes through a tight network of local drivers/riders and also gives small medical loans to patients on its mobile app. With headquarters on the internet and office presence in Toronto and Montreal (Canada) and Nairobi (Kenya), DawaSwift is creating the world's widest network of local pharmacies to serve local patients through an AI powered web platform that also connects them with local drivers to facilitate deliveries of medical products in real-time.

The Role
We are looking for a Manager, Marketing Analytics that is passionate about developing a deep understanding of the business and using data to drive important strategic analysis and operational decision-making. This role will lead marketing analytics.

What you’ll do:
Enhance our LTV methodology; help optimize the media spend across marketing channels based on ROAS and LTV
Define metrics and dashboards to measure the performance of Growth and Product teams
Actively monitor, analyze and report on the health of marketing contribution to pipeline, channel and campaign ROI, funnel efficiency, TAM penetration, and goal achievement
Partner with Growth, Product and Finance leaders on long-term planning, strategy and infrastructure
Improve and refine existing channel forecasting tools in partnership with marketing managers
Work across Marketing and Finance teams on setting acquisition and retention goals and projections; communicate the risks, opportunities and drivers of forecast variances in an insightful, proactive way to facilitate timely and informed decision making
Partner with channel managers to develop best-in-class testing frameworks to facilitate accelerated growth through actionable outcomes at the most efficient spending level
Monitor and analyze repeat borrower metrics to identify re-engagement opportunities
Translate business questions into analytic hypotheses, data needs and reporting requirements
Partner with Data Analytics team to build a reporting infrastructure that supports the needs of the Growth and Product teams; ensure reporting integrity and alignment with other Tala teams
Develop best practices, build process improvements, and mentor analysts to improve overall analytics function at the company

Who you are:
A collaborative self-starter. You’re excited to pursue new initiatives and love to partner with cross-functional leads to move the business forward
You have the ability to translate insights into action. You not only build complex marketing models, but you’re able to distill key learnings and use those insights to drive strategic planning and initiatives
A highly innovative problem-solver. You approach a problem from different perspectives and use your holistic understanding of the business to see new opportunities/risks; you have a keen eye for operational and technical efficiencies
You have strong relationship-management skills, with the ability to interact with stakeholders of all levels to understand their interests and goals
Passionate about social enterprise and find meaning in working to make the world a better place.

What you’ll need:
Strong communication skills with the ability to influence in an unstructured, cross-functional environment
5+ years of relevant experience in marketing operations, finance and/or analytics. Bonus points for experience at a high-growth tech startup!
Strong communication skills with the ability to influence in an unstructured, cross-functional environment
Deeply analytical problem-solver
Strong proficiency in Excel, experience with data analytics languages (e.g. SQL, Python) and/or data visualization tools (e.g. Looker, Amplitude, Tableau)

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North Building, 175 Bloor St E, Toronto, Ontario M4W 3R8, Canada.

+1 (514) 638-9364

16 Upper Hill, Nairobi, Nairobi 00100, Kenya.


© 2019 DawaSwift